Yianni Stamas Explores the Question: “How Do I Build if I Am an ArtisticPreneur?”


Know the Definition

Yianni Stamas asks the question “What is an ArtisticPreneur and what is its the defining factor?” He goes on to describe that the word entrepreneur comes from the French word “to undertake.” No, not a grave-digging undertaker, but a person who undertakes risk and initiative with the end goal of financial profit.

Money is Not the Primary Motive

ArtisticPreneurs are risk takers, not only because they take risks toward the goal of making financial profit, but also with their art itself. Making money is not the primary motivation for ArtisticPreneurs who hold on tightly to their desire to succeed as Performing Artists and other kinds of artists.

Create Something that Lasts Beyond You

Stamas goes on further to say that another defining factor of being an ArtisticPreneur is, is that ArtisticPreneurs are working toward achieving something on a business level that is its own entity and could ultimately be run without the ArtistiPreneur’s direct participation. In other words the ArtisticPreneur wants to create and artistic institution that can be run by someone delegated the undertaking, not depending on the ArtisticPreneur. This is kind of our goal with the Big Apple Awards as well as Bigfoot Zombie. The Big Apple Awards has now merged with the Platinum PIAs Awards and the cast of Bigfoot Zombie is evolving with guest spots filled by folks like the Stamas Bros.

Set Up Goals

ArtisticPreneurs generally rely quite heavily on the digital domain, most likely because this is a way to make their art to be known. Also, as mentioned, they are trying to create something that is bigger than they are. This is the key difference between an ArtisticPreneur and a freelancer. A freelancer is generally not concerned with building a business but whose goal is to get the next job as relates to their art form.

Build Something

Freelancers carry many of the same characteristics as ArtistiPreneurs but they aren’t building something that will eventually make a profit while they sleep, take a vacation, or leave for the day.

Taking Steps

So, what can you do to become an ArtisticPrneur? What are the STEPS toward becoming one? Because of the many types of ArtisticPreneurs, there are many different paths you can take. For example, the owner of a theater company wouldn’t take the exact same path as someone who owns an orchestra. But there are some similar steps all of them should take.

Here are some Artist Steps:

Step 1: Find Your Industry or Niche
Step 2: Research Your Market
Step 3: Educate Yourself
Step 4: Build Your Business Slowly Seeking Your Path

Looking at your own experiences in the world of artistic expression is a good place to seek out your path in terms of finding your industry or niche.

Creating an Organization

You should also research your market because you want to make sure that what you are creating as an ArtisticPreneur fills a need. You must pursue something that fills a need for others artistically to help ensure that you will be developing an organization that can survive without you.

Become Business

After you do the step of creating a business that fills a need you want to start to educate yourself as an artisticpreneur. Chances are that looking at your company through the lens of a business person is not something you may have embraced before. Therefore you want to become business savvy.

A Path of Lessons

And finally, building your business slowly is something you’ll want to do. Learning new things does not mean that you jump head on in without knowing how to swim. It is giving yourself the lessons you need take to develop your artisticpreneurial business.