New Targeting Method Discovered
We’re always on the look out for marketing strategies that have actionable steps and we’ve found an interesting one at ArtisticPreneur.
Communication and Solutions
What we liked about the marketing approach of ArtisticPreneur is that everyone won in the scenario, including those doing the targeting as well as those being targeted. Because in the end, that’s marketing really is: communication. Trying to connect a communication campaign to those who need the solution being promoted. Also, when communication is in play (especially with making a difference) this could lead to Big Apple Awards nominations for some!
Connecting Through an Event
Another thing that was interesting about the tactic examined at ArtisticPreneur was that it involved a public event. The marketer does not necessarily need to attend the event in order to connect with the exhibitors who are the prospects.
And a fun aspect is that good ole emails are the mode of choice. Social does not work well with this approach but with some effort could likely be tailored to it.
And of Course Transparency
Additionally transparency is definitely happening throughout. The marketer lets the prospect know from the very beginning that the letter being sent to her or him is also published online and a link is given.
A big way that communication is brought in is through encouraging the prospect to give a story in order to gain publicity. Although it is not its intent, those nominated for Big Apple Awards get promotional benefits also. So the prospect is motivated right away because they want to promote their business and are offered a means of doing it that costs them nothing and is of value! ArtisticPreneur.com is known to have used this tactic and have had much success doing so.
This tactic is especially useful to those who already have an active blog, because part of the approach is offering editorial placement in a post of the blog.