We’re always on the look out for marketing strategies that have actionable steps and we’ve found an interesting one at ArtisticPreneur.
Communication and Solutions
What we liked about the marketing approach of ArtisticPreneur is that everyone won in the scenario, including those doing the targeting as well as those being targeted. Because in the end, that’s marketing really is: communication. Trying to connect a communication campaign to those who need the solution being promoted. Also, when communication is in play (especially with making a difference) this could lead to Big Apple Awards nominations for some!
Connecting Through an Event
Another thing that was interesting about the tactic examined at ArtisticPreneur was that it involved a public event. The marketer does not necessarily need to attend the event in order to connect with the exhibitors who are the prospects.
And a fun aspect is that good ole emails are the mode of choice. Social does not work well with this approach but with some effort could likely be tailored to it.
And of Course Transparency
Additionally transparency is definitely happening throughout. The marketer lets the prospect know from the very beginning that the letter being sent to her or him is also published online and a link is given.
A big way that communication is brought in is through encouraging the prospect to give a story in order to gain publicity. Although it is not its intent, those nominated for Big Apple Awards get promotional benefits also. So the prospect is motivated right away because they want to promote their business and are offered a means of doing it that costs them nothing and is of value! ArtisticPreneur.com is known to have used this tactic and have had much success doing so.
This tactic is especially useful to those who already have an active blog, because part of the approach is offering editorial placement in a post of the blog.
It seems like almost every day that we here at Artist Steps get the question “what are the best steps to become successful as an artist?” The inherent difficulty here is that the term “artist” can mean any art form. And each art form has its own unique steps to take to become successful. Therefore there is not a one size fits all solution. That is unless you use YouTube. Becoming a YouTuber can help you with your artistic career regardless of the kind of artist you are. Why? Because YouTube is a marketing solution unto its own and is based on self promotion which is the keystone for any creative person who wants to build visibility and earn at the same time. Here now are 10 Artist Steps to Becoming a YouTuber.
1. LEARN FROM YOU TUBE’S OWN STORY. Did you know that YouTube when it was first created wasn’t making any money for quite some time? It wasn’t until it had enough users to monetize the audience these YouTubers had built? Here’s how you can apply the same principle that YouTube used which is to build up your audience. Why is it important to have an audience? Because your value is dependent on the size of your fans.
2. START WITH CREATING GREAT CONTENT. This means that your goal should be to fill your YouTube channel with high quality videos. The good word will spread around and you will be heard by others who potentially will become your fans.
3. BE SURE TO UTILIZE ALL KEYWORD OPPORTUNITIES. Remember Google owns YouTube. So if you want to be found on this search engine then you’re going to want to type text into your video that relates to your art form or expertise or the content of the video. Google will find this text and rank you. Because YouTube is constantly changing their back end format, we are not going to tell you how to do this because possibly by the time you read this it will have all changed.
4. ALWAYS BE YOURSELF ON CAMERA. The idea is that the more intimate you get with your viewers in terms of revealing aspects of your life, the more they will feel like they know you. These are the folks who will become your fans. Be sure to come up with a name for them which relates to your art form or expertise. They will identify with the name if you continually use it when referring to them. This is also a way to build your fandom.
5. CONSIDER THE POSSIBILITY OF NOT BEING ON CAMERA. Are you a bit shy and not the type of person who wants to be on camera? That’s fine. An alternative is to use software like Camtasia to record and show your viewers what is on your computer screen. This is especially useful if you are teaching your audience about something that you can demonstrate using your computer. But even if you are simply showing people your work on your computer, this can work as well.
6. YOU WILL WANT TO SET A SCHEDULE. Whether your program is daily, weekly or even monthly, you’ll want to get into the groove with a schedule. This ensures that you continue to create great content on a regular basis and therefore become more likely to rank with search engines and YouTube’s listings.
7. CREATE VALUE FOR YOUR FANS. Whether you teach something or are just entertaining while living out your life story, remember that the reason people will watch you is because they find some value and meaning in what you do. Meaning and effort interweave with themselves. A person needs to decide if putting in the EFFORT is worth being exposed to your show which should have MEANING to them. Your job is to reel them in.
8. DON’T DO IT TOTALLY ON YOUR OWN. This means that you have few people from whom you can get helpful feedback. If your show format is about revealing your life to the viewers you might even make some online friends in the process, these people can then provide you feedback as well are ambassadors for your brand.
9. THINK ABOUT BUILDING YOUR BRAND. In the end YOU are a brand. Everything you do or say is a part of that brand. What is a brand? It is the sum total of all the things about you that are interconnected in some way such that you become memorable.
10. USE YOUR SOCIAL MEDIA TO CONNECT PEOPLE TO YOUR YOUTUBE CHANNEL. If done correctly social media can be a great way to build your audience. But remember social media involves one of the words in its name: SOCIAL. So you have to be careful about how you promote your program. One way to keep building your audience is to find the connections between your YouTube videos and those who you communicate with socially online. Point out to them the connections your show has to them and they possibly will become fans and supports of what you do.
There’s a newly minted article on the ArtisticPreneur website entitled “How to Get New Customers.” The step by step system which is revealed works equally as well whether you wish to acquire customers or clients of fans or even all three. It specifically covers how to use podcasts, blogs and chat rooms to achieve this goal.
When you sign up for the free ArtisticPrenur newsletter you will receive weekly step by step tips on how you can use web designing, digital marketing, blogging and more to get new customers, clients and fans for your business or creative career. You can either do the work yourself or hire an affordable ArtisticPreneur approved professional creative freelancer to do the work for you available at DigiRefer.com. Also, the founder of ArtisticPreneur designed and now manages 29 exciting and informative blogs that reach thousands of readers weekly. And since we choose our clients very carefully and believe in them as artists and business owners, as a special thank you to you for working with us, all of our customers get written up in one of the blogs either as a guest blogger or interviewee. It’s a great way to launch a new campaign. And finally, remember, there’s no business that’s not in show business.
Hi everyone. Yianni Stamas here. Grants and crowdfunding are two of the most daunting challenges that artists can face in terms of income streams and for this reason we thought it was important to take them on in part 4 of our 6 part series “How to Make Money as an Artist: Income Streams for Creatives of All Kinds.”
This week’s sequence of steps can be found more in depth in a PowerPoint video and a PDF file for those of you who are members of the Art Gush Online Education Site. But even if you’re not an Art Gush member, we hope that the abbreviated version of the steps below will be helpful and of value to you. This short series of steps is a part of us guest blogging on a continuing series of different blogs with a new blog entry each week.
Regardless of whether you are a musician, writer, filmmaker, actor etc., the new model for artist success is to be an ArtisticPreneur and to take control of both the business and art of your creative career. In a step by step procedure here on “Artist Steps” we take a brief look at grants and crowdfunding as well as touch on the topic of digitally selling your art online such as through mp3s, eBooks and even movies.
Again, this is a part of a guest blogging continuum that is most easy to track week by week if you are a member of our NYC Create Newsletter for ArtisticPreneurs. Why? Because in each weekly email correspondence we provide you with the latest links to the series, regardless of which blog it occurs on.
While we sort out our policies on GDPR we are not taking on any new newsletter recipients at this time, but will make an announcement once we resume accepting subscribers.
Here now is the next series of steps for those of you who have been following along via the e-newsletter and blogs.
• Another way to make money out of your artistic practice is through grants. It can be tough getting grants since there is a lot of competition with other artists but don’t let that deter you. Get started on the process today! Simply search online for grants having to do with your art form!
• Make notes of all the grants that apply to you.
• Request or download the application you will need.
• The strategy for getting grants is to get to know the people who are offering the grants. Even if you don’t get a grant from these people the first couple of times you try, because they know you, it is much more likely that down the road you will get a grant from them. This is very important to realize and can keep you motivated even if you don’t get a grant for the first couple of times.
• Get into the headspace that you will likely have to try for the grant at least a couple of times before getting it.
• Be sure to be cordial to all the grant givers, even if it is by phone or email and you don’t get to meet the grant giver in person.
• Something to note as you fill out grant applications is that the headache with grants is that they often have very specific guidelines that you need to follow to get them. Don’t make the mistake to not follow their guidelines because your project could get thrown out for this reason.
• Look carefully at all your grant applications. Have you followed directions to the “T?”
• What can you do to make your grant application more attractive?
• Another way to make money as an artist is to do crowdfunding. The secret to crowdfunding is that you have to drive traffic to your crowdfunding page. It is a myth that you can just put up a crowdfunding page and they will come. It does happen in some cases but this is rare.
• Market your crowdfunding effort in advance of actually putting it up on the crowdfunding site.
• Continue promoting your crowd funding effort while in process, and be sure to thank all those who donate to the cause.
• You can use things like social media to build up funders for your crowdfunding venture. But don’t rely on this only. Use email marketing and any other forms of marketing you have at your disposal.
• Although it can feel awkward, the best people to get behind your cause are friends and family. The more “cause” oriented your venture, the more likely you will be to get their participation.
• Call everyone you know. Use social media with every person you know, etc. You must be passionate about your “cause” for this to work.
• A suggestion when crowdfunding is to have giveaways for every level that a funder will give to you. Also you might want to crowdfund with something involving your art but at the same time be something that solves a problem for someone.
• You want to be solution oriented with the product, service or creative project that you are raising funds for. You must make a choice when setting up your crowdfunding platform to help others with your product, service or creative project.
• Create a workflow and schedule for your marketing efforts both online and off. You need to have that entrepreneurial energy and commitment.
• Another way to make money as an artist is to sell your original art regardless of what kind of artist you are. Now in the digital age it is possible, regardless of the kind of art you do, to make a version of it available digitally. You must again focus on how purchasing your art by others helps a cause of some sort.
• We will be getting into selling your art online more in the next Art Gush course, but for now put your attention on how the purchase of the art gives the purchaser a good feeling about helping in some way.
• Again, use all your marketing resources to get the word out about the purchase of your art online being available.
Are there actual steps that you can use to be prosperous? Yes there are and for the next 6 weeks NYC Create is going to be revealing them in their new blog series entitled “How to Make Money as an Artist.” The first installment focuses on how to profit as an artist through education. Although the idea of teaching a craft you know well is not new, NYC Create gives a comprehensive look at this topic. You may uncover some fresh ideas in this article or maybe will reconsider those that you already know.
When trying to define what an artisticpreneur is, the first thing most people think is that it is a shortened name for an artistic entrepreneur. And you’d be right if you thought this, but it’s really only a small part of what it means to be an artisticpreneur.
To fully understand what an artisticpreneur is you need to dig deep. It’s especially important to dig deep if you are an artist including being a musician, writer, filmmaker etc. Artists understand better than most what it means to have a dream as well as the pain that goes along with pursuing that dream.
There’s a new website that addresses these issues. It’s called NYC Create. NYC Create has the mission to help artists with education and marketing so she or he can learn how to promote themselves, build an audience and ultimately monetize their creativity.
One of the first things you learn as a filmmaker is “show don’t tell” meaning if you can do a scene and get your point across without dialogue – do it.
Because “Thrillumentary” started as a one man theater piece (very verbal) and was then “opened up” to include several other characters, there is a lot of dialogue in it. It’s been tough converting dialogue to visuals and in some cases nearly impossible.
Hence “Thrillumentary” as a web series is going to be very “talky.” Is this going to work? Is this going to keep the viewer’s attention?
Come this August with the start of the release of preview webisodes we are going to find out.
We should also mention that on the horizon will be an organization called USAcreate.com that will make you more successful. They just can’t help themselves. The group that has been assembled for this organization consists of those who are trained in artist promotion, therefore they have empathy for folks from the performing arts, the fine arts and the cinema arts. This means they can be of a great help to us.
We consider you, the readers of this blog, to be our creative partners. Getting your feedback proves to be very useful. And we will be depending on you when it comes time to analyze “Thrillumentary” and help us determine down the line if we should string all the web entries together to make a full length film.
We are also very interested in the projects you are working on. We know the readers of this blog are an extremely creative bunch. Please realize you have a standing invitation to share with us what you are working on.
Of course success can mean many different things, including artistic success which has nothing to do with monetary success. But that given, the Artist Steps organization and website are committed to bringing you steps to go from being a “Starving Artist” to becoming an Artist Entrepreneur. How? With steps. Many, many, steps spread out over time. Except the good news is that if you are working one of the Artist Steps educational programs such as Art Gush (where you get fans gushing about your art) you need only work 3 easy steps a day.