Artists Can Climb the Steps to the Sky

Climb the Steps

It’s never been easier for artists to succeed here in New York City. On the one hand the city is burning up due the looting, rioting and protesting that is going on in our beloved NYC, but on the other hand it provides inspiration for artists to utilize when climbing their steps to the sky.

Integrate It

Think about it. Some of the best work of creators has come from important events and changes of the culture and more of the big cities. You can be a part of that now and integrate it into your work.

Creative Message

Look, current events are not fodder for all artists, but is surely an opportunity for those who want to climb the artists steps. Here is your chance to interpret what is going on and to make it a part of your creative message.

Take Your Artist Steps to a New Consciousness

Not a Straight Line

Here’s a little secret you may not know about. In the mind, steps don’t always have to be linear. Although we use steps to symbolize the ones you take, they don’t actually have to be in a straight line.

Keep Growing

You do though need to take those steps to a new consciousness. At every stage of your artist steps you should be refreshing and redefining what your belief system is. In other words you need to keep growing or you won’t make it to the next step.

Don’t Trip

The way to do this is to have an open mind and know that you don’t know everything but still keep the confidence to believe in yourself. If you do not believe in yourself then you have a problem. Don’t let yourself trip and fall down the stairs.

New Steps Could Be a New Show

Something You May Not Have Considered

This site is, needless to say, all about steps that artists can take in order to be more successful. Steps you may not have considered is becoming a creator of your own online show. This can take a lot of work but can also be quite rewarding.

You Can Get a Form of “Writer’s Block”

Starting a show can be as easy or hard as just starting. Like many things in life starting can be hard. But also the reverse can be true. Not starting can cause anxiety because you can’t motivate yourself or maybe think you don’t have any new ideas.

Which “Pain” is Better?

So taking for a moment that the last paragraph is true, we would want to be on the side of anxiety over taking the steps rather than the anxiety from avoiding the steps. In other words, it is ultimately going to be more rewarding to “do” even if it is painful.

“USA How To” is a New Website that can be Used by Artists

USA How To Website Takes Flight

The recent introduction of the website USA How To has introduced marketing resources that although designed for small businesses, can also work for entrepreneurial artists or ArtisticPreneurs. The ArtisticPreneur family consists of elements that can help those using these components the opportunity to build their creative business.

The Nuance of Creativity

The USAhowto.com site has an interesting take on marketing, seeing it as something that needs to be intuitive. Although there is a page of specific marketing tools, the website itself is more subtle and nuanced when it comes to the promotion arts.

The Big Apple Awards

Also in the news is that although the National Magic Day Awards will be replacing them, The Big Apple Awards will continue to be a category.

 

Yianni Stamas Explores the Question: “How Do I Build if I Am an ArtisticPreneur?”


Know the Definition

Yianni Stamas asks the question “What is an ArtisticPreneur and what is its the defining factor?” He goes on to describe that the word entrepreneur comes from the French word “to undertake.” No, not a grave-digging undertaker, but a person who undertakes risk and initiative with the end goal of financial profit.

Money is Not the Primary Motive

ArtisticPreneurs are risk takers, not only because they take risks toward the goal of making financial profit, but also with their art itself. Making money is not the primary motivation for ArtisticPreneurs who hold on tightly to their desire to succeed as Performing Artists and other kinds of artists.

Create Something that Lasts Beyond You

Stamas goes on further to say that another defining factor of being an ArtisticPreneur is, is that ArtisticPreneurs are working toward achieving something on a business level that is its own entity and could ultimately be run without the ArtistiPreneur’s direct participation. In other words the ArtisticPreneur wants to create and artistic institution that can be run by someone delegated the undertaking, not depending on the ArtisticPreneur. This is kind of our goal with the Big Apple Awards as well as Bigfoot Zombie. The Big Apple Awards has now merged with the Platinum PIAs Awards and the cast of Bigfoot Zombie is evolving with guest spots filled by folks like the Stamas Bros.

Set Up Goals

ArtisticPreneurs generally rely quite heavily on the digital domain, most likely because this is a way to make their art to be known. Also, as mentioned, they are trying to create something that is bigger than they are. This is the key difference between an ArtisticPreneur and a freelancer. A freelancer is generally not concerned with building a business but whose goal is to get the next job as relates to their art form.

Build Something

Freelancers carry many of the same characteristics as ArtistiPreneurs but they aren’t building something that will eventually make a profit while they sleep, take a vacation, or leave for the day.

Taking Steps

So, what can you do to become an ArtisticPrneur? What are the STEPS toward becoming one? Because of the many types of ArtisticPreneurs, there are many different paths you can take. For example, the owner of a theater company wouldn’t take the exact same path as someone who owns an orchestra. But there are some similar steps all of them should take.

Here are some Artist Steps:

Step 1: Find Your Industry or Niche
Step 2: Research Your Market
Step 3: Educate Yourself
Step 4: Build Your Business Slowly Seeking Your Path

Looking at your own experiences in the world of artistic expression is a good place to seek out your path in terms of finding your industry or niche.

Creating an Organization

You should also research your market because you want to make sure that what you are creating as an ArtisticPreneur fills a need. You must pursue something that fills a need for others artistically to help ensure that you will be developing an organization that can survive without you.

Become Business

After you do the step of creating a business that fills a need you want to start to educate yourself as an artisticpreneur. Chances are that looking at your company through the lens of a business person is not something you may have embraced before. Therefore you want to become business savvy.

A Path of Lessons

And finally, building your business slowly is something you’ll want to do. Learning new things does not mean that you jump head on in without knowing how to swim. It is giving yourself the lessons you need take to develop your artisticpreneurial business.

Do Artists Need Steps?


Ironically We Aren’t All About Steps

Sometimes we get asked why we don’t have more steps here at ArtistSteps.org. The reason is that navigating your artistic career many times can’t be broken into steps because much success is had with using your intuition and having follow through. This means navigating like an ArtisticPreneur.

The Path Takes Twists and Turns

If you want to develop your artistic skill then it is important to explore all aspects of your art form including its business model and try to think outside of the box to be able to make a path for yourself that is not treaded on as much making it a way to travel to success. It means not having to win awards like The Big Apple Awards in order to feel good about yourself.

Showing and Proving Your Creativity

And regardless if you are in the “fine art” world, or the visual domain or even the performing realm, you need to get examples of your work that are impressive so that you can show it to gatekeepers. For a fine artist it could be a portfolio of images of work whereas the visual artist like a filmmaker needs to have films to show – even short ones.

Does Everyone in All Artistic Fields Need a Portfolio?

And of course the performing artist needs a video portfolio of the work they have done. It is very difficult to move forward if you can’t show you were involved with major entities and it becomes the catch 22 thing of trying to put the cart before the horse or the horse after the cart? Bottom line, you need to think like an ArtisticPreneur.

Having an Understanding of Craft is Generally a Good Thing

Hard work and planning is key. But be smart about how you plan your path to success. Always be developing your skills both for your art as well as for the business side of what you do. Because before you can become successful in your art you have to hone your craft.

Drive and People Skills

But even more important than that you need to have drive and people skills. This doesn’t mean that introverts can’s be successful, but the stronger you are at networking the better your results will be.

Can Introverts Succeed?

Get in touch with your artistic side. Find a haven you can unwind in. Find your artistic voice and learn how to run your artistic career as a business.

Broadcast Your Success

Do you want to be a full time ArtisticPreneur? Of course you do. And this means not dropping the business side of what you do just because you are making someone headway. It is times when you have successes that you need to broadcast them to your network and to gatekeepers.

Is Success Possible for You?

What is the difference between a full time artist and a part time one? It is really a conscious choice and having the courage to put your art first. Also, you need to have a deeply routed sense of self and belief that success is possible for you.

Keep Climbing and Never Stop

Artists of all kinds at the most basic level don’t make much money which is why you want to keep climbing even if you are bringing in enough to survive on. Go up the next level and the stock in your work will go up also. You can really make your mark with this strategy.

Getting Through the Door

People sometimes wonder if they need to go to school to become an artist be it fine, visual or performing. It depends on who you are. If you are ultra confident and are a master networker then the actually quality of your art is not as important because you will get through the door. What if You’ve Already Gone Through Door #1?

Up the Hill

But once you are through that first door you must keep getting better and better at your art or you will eventually fall down the hill back to where you started. And then you really will need steps. So stay on the path toward winning awards like The Big Apple Awards.

New Marketing Tactic Introduced

This fun marketing approach was recently used on an older crowd and everyone won! This is what communication should always do if possible.


New Targeting Method Discovered

We’re always on the look out for marketing strategies that have actionable steps and we’ve found an interesting one at ArtisticPreneur.

Communication and Solutions

What we liked about the marketing approach of ArtisticPreneur is that everyone won in the scenario, including those doing the targeting as well as those being targeted. Because in the end, that’s marketing really is: communication. Trying to connect a communication campaign to those who need the solution being promoted. Also, when communication is in play (especially with making a difference) this could lead to Big Apple Awards nominations for some!

Connecting Through an Event

Another thing that was interesting about the tactic examined at ArtisticPreneur was that it involved a public event. The marketer does not necessarily need to attend the event in order to connect with the exhibitors who are the prospects.

Emails Win

And a fun aspect is that good ole emails are the mode of choice. Social does not work well with this approach but with some effort could likely be tailored to it.

And of Course Transparency

Additionally transparency is definitely happening throughout. The marketer lets the prospect know from the very beginning that the letter being sent to her or him is also published online and a link is given.

Providing Value

A big way that communication is brought in is through encouraging the prospect to give a story in order to gain publicity. Although it is not its intent, those nominated for Big Apple Awards get promotional benefits also. So the prospect is motivated right away because they want to promote their business and are offered a means of doing it that costs them nothing and is of value! ArtisticPreneur.com is known to have used this tactic and have had much success doing so.

Editorial Placement

This tactic is especially useful to those who already have an active blog, because part of the approach is offering editorial placement in a post of the blog.

Which AWARDS Show Should the AWARD Go to?

Caught in the Middle

Somehow we’ve gotten ourselves into the position of acting as the go-between for three entities which are USAcreate.com Awards, the Platinum PIAs Awards and the Big Apple Awards. Or maybe another way to put this, is that I have been asked by the Platinum PIAs Awards to work it out between the USAcreate.com Awards and the Big Apple Awards. Before I lose you for good, please be patient. It is a very unusual situation.

What Should the Name Be?

You see, since 2010 the Platinum PIAs Awards have recognized small businesses and artists of all kinds who were making a difference in their communities. And then in 2019, after a decade of the awards show being known as the Platinum PIAs or even just PIAs, they decided it was time for a new chapter and a name change. The first name change idea mentioned was the Big Apple Awards. Whereupon USAcreate.com, the principals in the organization having helped out the PIAs over the years, suggested that a accurate name would be the USAcreate.com Awards.

Since 2010

And just when the awards were going to officially become the USAcreate.com Awards, including even the announcement on the Platinum PIAs site, the folks who were pro “Big Apple Awards” jumped in and made the point that their moniker was a better choice for the awards because most of the awards were given to those who resided in “The Big Apple.” The Big Apple is a name for Manhattan, NY, USA. Big Apple contenders further pointed out that USAcreate.com didn’t even have a website for their proposed “awards identity” and only had a page on their site which was hard to find.

What Do YOU Think?

If this was up to you, who would you pick as the company to have the awards mantle passed to? Would it be USAcreate.com or BigAppleAwards.com? Please let us know!

Celebify Yourself


Is Being “Known” for You?

Why not do it? You’ve thought about it. Why not take the big leap to the start of the path that leads you, eventually down the line (could take years), to become famous or at least notorious.

Don’t Do it if You Don’t Want it

We’re just kidding of course. We wouldn’t want to wish unwanted attention on anybody. Read the article here and decide for yourself what you want to do.

Art Gush Article is Good for Those Desiring to be Public Figures

Of course it will take time, but you have to start somewhere. Here is as good as any method. Good luck!

Share Your Creative Process

I read a blog entry today that you might be interested in. It’s on the ArtisticPreneur website. Essentially, the entry is saying that if a person has a willingness to be vulnerable authentically in what they do, that others will be interested. I think that is very true. In this day and age especially, authentic behavior is prized. The author went on to say that if you reveal not only your emotion but also your creativity it is a terrific combination. The through-line seemed to be that if you’re just you and have a career in the arts, you have a better chance at succeeding. Check out the post here.